MTV2 Europe was in the process of repositioning itself, where the channel moved towards a highly aggressive attitude: a position against mainstream fashion, values, music, etc,...
Kleber created a "lo-fi" visual style for the site, fusing elements of graffiti and self-made flyers, using a custom made typeface and graphics to evoke an urban, rough atmosphere that visualized the attitude of the channel; while keeping the content and user participation on the forefront, resulting in a significant rise in traffic, making it the 2nd biggest MTV site in Europe.