During December 2010 Studio Output ran A Christmas Tweet, a Twitter data visualiser that tracked what people were thinking, feeling and saying during the festive period. Running from December 1st until Christmas Day it recorded over 2 million tweets — ranging from musical preferences, favourite brands and must-have presents; to sociological data mapping positive vs. negative emotions and if money or family ruled the period. The project was a close collaboration with
Morph London who developed the site and processed the raw data, while
Zelig Sound created the subtle audio branding.
The project was nominated for a 2011 BIMA Award in the Use of Data, Mashups & Data-Visualisation category.
A Christmas Tweet homepage showing all tracking modules
Music page showing logged tweets and top 40 most popular artists
Positive (red) vs Negative (blue) sentiments
Most coveted gifts. The relative scale of the object indicated its popularity