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A growing archive of projects the studio has undertaken, helping brands and creators tell their story.

51 Projects catalogued.


Branding A New World.
Build A Rocket Boy

Logo design, visual identity, design system, guidelines, type design, motion graphics.

A modern, timeless identity for the upcoming game & platform Everywhere created by Leslie Benzies (ex Rockstar North, GTA franchise) and his new studio Build A Rocket Boy. Built on a flexible design system the identity, bespoke typography and motion language was built around an iconic symbol and logo that represents Everywhere — giving the game a unique identity that cuts through the noise.
Time For A New World.

(Motion graphics by Silver Machine Studios.)

Everywhere identity


Connecting Culture.


Logo design, visual identity, design system, presentation design.

A dynamic and future-proof visual identity for creative agency & content studio IHEARTCOMIX (IHC). With roots in music, pop and visual culture the company is known for staging immersive events and creating original IP — from film activations to fan-favourite Amazon programming. Evolving their  brand, the new identity reflects the fun, excitement and engagement they bring to fans.

(Motion graphics by Vandivision.)

IHEARTCOMIX brand identity mix


Logos, symbols, mastheads and graphic marks


Logo design.

A selection of logos, mastheads and graphic marks for clients in publishing, film, technology and entertainment: Marvel Entertainment, DC Comics, Sony Pictures, WIRED, Google, Image Comics, Valiant Publishing, Darren Aronofsky, Tori Amos, Ashley Wood, et al.

Logo designs
Logo designs
Logo designs
Logo designs
Logo designs
Logo designs
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Skyrim 10th Anniversary

Celebrating a gaming icon

AKQA for Bethesda

Logo design, guidelines, SKU pack art.

The biggest game in the Elder Scrolls franchise celebrates its 10th anniversary—and to mark this milestone a new definitive edition of the game was released alongside other anniversary initiatives. This called for a bespoke treatment of the iconic Dragon Mark, identity guidelines—and game packaging that celebrates the Skyrim legacy and the millions of fans worldwide.

Skyrim 10th anniversary logo
Skyrim anniversary edition

Fonts Knowledge

From Type to Logotype.

Google Fonts

Typography, logo design.

Article for Google Fonts Knowledge that shows designers how they can go from font to logo. Imagining a speculative future Moon mission as its subject, the article is a deep dive into the creative process of developing a visual identity starting from existing typefaces in the Google Fonts library—from sketch, type selection, and design to the creation and application of the final logo.

Read the article at Google Fonts.

Google Fonts Knowledge LUNA
Google Fonts Knowledge LUNA sample images

Graphic Design for Fiction

Visual Identities with Stories.


Logo design, visual identity, art direction, course content.

My Domestika course captures my full creative process — from that initial idea to the final design. I teach not just my way of working; but the creative approach and the thinking behind my work. From the X-Men rebrand and my work on numerous comics I show how to translate powerful stories into memorable brand identities with a unique narrative spin using Adobe Illustrator and InDesign.

Join the course at Domestika.

Graphic Design for Fiction


The Only Way Out Is In.

Dark Horse Publishing

Logo design, book & publication design.

Cover and publication design for the critically acclaimed series Mazebook from writer and artist Jeff Lemire (Netflix’s Sweet Tooth, Essex County). A bespoke "Mazebook" logotype that mimics the angled, hesitant movements of someone drawing a line through a maze follows the narrative thread of a father searching for the memory of his daughter within an unfinished maze from her journals.

A limited edition was designed turning that idea into a physical object, taking the reader along with the protagonist. The cloth cover features the embroidered logotype as a continuous path from the back into a foil-stamped maze on the front cover.

Mazebook publication design


A fresh look for fresh voices.

Éditions Dupuis

Logo design, cover design

Logo and cover design for Belgian publisher Dupuis, one of the largest (and oldest) publishers of Franco-Belgian comics and graphic novels—to launch 3 new titles that stand apart as fresh and contemporary stories in their legendary catalog.

Breaking with the traditional cover design for Bande Dessinées, a modern cover design language was developed for all three titles, including logos for In Memoriam and Vermines, and refreshing the existing IP branding of Italian title Nero for the French language market.

Dupuis covers
Dupuis logos

Best of 2000 AD

Thrill Power for a new audience.

Rebellion Publishing

Logo design, visual identity, publication design.

Best of 2000 AD brings the best stories of the legendary British weekly magazine to the American market. The first new title 2000 AD has released in 30 years, the publication needed new brand identity and design language that builds on the title's heritage, filtered through a contemporary lens for a modern audience. Launched to wide acclaim and record sales, the collections have attracted new and old fans alike by showing off the iconic title in its best light.

Best of 2000 AD Vol 1 cover design
Best of 2000 AD publication design


Rebranding a pop culture icon.

Marvel Entertainment

Logo design, visual identity, design system, typography, publication design.

When Marvel initiated an ambitious relaunch of their X-Men franchise in 2019, they required a new creative direction that touched on every aspect of the line, signalling a new Dawn of X.

Building on a new “X” brand mark a comprehensive publication program was developed that included bespoke typography, logos, book and cover design—resulting in increased brand awareness and engagement through a unified brand system built in the language of X. People have the tattoos to prove it.

X-Men brand identity
X-Men comics logos and covers

Dawn of X

X marks the spot.

Marvel Entertainment

Logo design, visual identity, design system, typography, publication design.

As part of the line wide rebrand of Marvel's X-Men franchise a bold new treatment was developed for it's various book product lines. Built on the foundations of the "X" brand mark, each line has a distinct identity within the larger family, sharing the same design DNA, building a strong and visible presence in retail locations—from the monochrome Dawn, Reign and Trials of X softcovers or the distinct colour blocking of the individual series paperbacks—making sure that X marks the spot every time.

Dawn of X X-Men collections
X-men paperback editions

X-Men collections

The deluXe treatment.

Marvel Entertainment

Logo design, visual identity, design system, typography, publication design.

Beyond the standard softcover paperback collections, the X-men franchise collects key storyline events in deluxe, oversized hardcovers before being released as mass market paperbacks. As with the other product lines, these books share the X design DNA throughout, where subtle recurring design motifs, including the use of 6 colour printing, create a visual cohesion across books that thematically stand apart.

Dawn of X X-Men collections
X-men paperback editions

X-Men logos

The mark of X

Marvel Entertainment

Logo design, typography.

A key element in the X-men franchise rebrand was to develop a brand new suite of logos for the various titles that would be released as the product line grew. Rather than retreading the classic approach where each title has a logo that stands in isolation, a bespoke typeface—X Display—was developed to form the basis of a shared typographic approach, giving all X titles a strong unified brand presence.

X-Men logos
X-Men family logos

Destiny of X

Bringing back a beloved staple for a modern era.

Marvel Entertainment

Logo design, typography, visual identity, design system.

When Marvel's X-men line was entering it's Destiny of X story phase, and opportunity arose to revisit the franchise rebrand and update the look of the product line, making it even more distinct from the other titles Marvel was publishing by reimagining a classic cover device for a modern era: the corner box.

Especially popular between the 1960s and 2000s, comic book covers utilised corner boxes as a device to highlight characters, issue numbering and pricing. Having virtually disappeared since, they were revived as part of the X-Men brand as a flexible and modular component giving the X-Men titles a unique signifier in the marketplace that has been a brand asset on all X-titles since.

Destiny of X trade dress
X-Men family logos

X-Men Design Variants

Collector's DNA.

Marvel Entertainment

Cover design, typography, image making.

Variant covers are issues of comics printed with multiple covers, each with unique cover art usually released in smaller quantities as the primary cover, aimed at the collectors market and incentives for retail and fan interest. With the relaunch of the X-Men line and subsequent releases of new titles a collection of "Design Variants" were designed, replacing the usual cover art with graphic "Mutant DNA" patterns and typographic data, bringing a unique collectable design-led aesthetic to Marvel's mutant family.

X-Men design variants
X-Men design variants

Mondo House of X

Merch of X.


Art direction, graphic design.

Product and merchandise design for Mondo celebrating the House of X and Dawn of X relaunch of the X-Men comics. A limited edition slipmat and enamel pin were designed showcasing the new branding of the X franchise.

Mondo X-men slipmat
Mondo X-men pin


Making a mark in Hollywood.

Hivemind Content, Inc.

Logo design, visual identity, guidelines, toolkit.

Logo and visual identity for Hivemind, the entertainment company behind The Witcher franchise (Netflix), and The Expanse (Amazon). With adaptation in mind, the bold and iconic identity effortlessly moves from Twitter avatar to IMAX screen—stamping a unique mark on their work.

Hivemind logo sampler
Hivemind visual identity


A Rising Spirit.

Sony Pictures

Logo design.

A versatile and modern logo 'five minutes into the future' was required for antagonist RST (Rising Spirit Technologies) which would be used throughout the film to bring the RST corporation to life — from decals on coffee cups to applied graphics on uniforms and on-set environments. Vin Diesel approved.

RST Logo design


A protective brand mark.

TAG Creative NYC for Go Be Sleeves

Logo design, visual identity, art direction.

Go-Be Sleeves is a New York based startup who create eco-friendly antimicrobial airplane tray table covers, giving travellers extra protection against bacteria and germs. The brand and identity extend their trademark honeycomb packaging (itself a symbol of a protective grid) through a friendly and open logo and mark that highlights the act of covering and protecting your loved ones, supported by a graphic suite of assets that allows Go-Be to create an approachable visual language that celebrates travel.

Go Be logo
Go Be Identity

Blue In Green

Graphic rhythm for a haunting jazz tale.

Image Comics

Logo design, book design.

Publication design for the award-winning graphic novel by Ram V and Anand RK, marrying graphic rhythm and discordance for a haunting jazz tale.

Blue In Green cover design
Blue In Green book design


War has become a spectator sport.

Image Comics

Logo design, visual identity, book & publication design.

A design system for a world in which war has become a commercialised spectator sport and where celebrity soldiers vie for fame, profit, and the glory of their sponsor nations.

A distinct visual language was developed to bring the world of VS—created by Iván Brandon & Esad Ribíc—to life, visualising the pervasive stream of reality TV transmissions, celebrity sponsorships, product placements and broadcast graphics that are part of, and drive, the narrative.

VS publication design
VS branding


A logo for the next generation of elite artists.

Marvel Comics

Logo design

Logo design for Marvel Comics' Stormbreakers Artist Program, which recognises and spotlights the industry’s top rising artists from around the globe as "The next generation of elite artists."

Stormbreakers logo
Stormbreakers logos

The New World

Pop Art meets Modernism, meets Mad Max meets Romeo & Juliet.

Image Comics

Logo design, book & publication design.

Inspired by both the Constructivist, hyper-utilitarian graphics of BLAST magazine and Pop Art Americana, the graphic packaging of The New World—created by Aleš Kot & Tradd Moore—is purposefully minimalist opposite to the maximalist art— creating a contrast that lets the story shine through a bold, singular design language.

The New World
The New World design


A keen-eyed identity for modern stories.

Éditions Kinaye

Logo design, visual identity, design system, publication design.

Bringing translated editions of primarily YA English language graphic novels to the French market means the real estate where the brand lives is small and needs to compliment the original material, yet stand out as a brand.

The name is a play on the French pronunciation of “Keen Eye”—reinforcing the publisher's discerning selection of only the best stories from top-tier creators. This idea forms the cornerstone of an expanding publication design framework that also includes the anthology title PUNCH!—showcasing YA Franco-Belgian creators—giving the publisher a strong presence in the market.

Kinaye identity
Kinaye and Punch

Days of Hate

Graphic urgency for a near-future dystopian America.

Image Comics

Logo design, book & publication design.

Days of Hate—created by Aleš Kot & artist Danijel Žeželj—is set in a bleak America five minutes into the future: a nation beset by bigotry where white supremacy has turned the country into a police state. Reflecting this through design and priming the reader for the experience, an austere publication design was developed that taps into the visual language of Agitprop and protest, adding a layer of graphic urgency to the story.

Days of Hate covers
Days of Hate pages

Motor Crush

The World Grand Prix through the lens of a day-glo neon-infused world.

Image Comics

Logo design, visual identity, book & publication design.

Set in a near future where motor racing is ever present through the World Grand Prix (WGP) racing league and night-time bike wars for Crush — an illegal machine narcotic — the world of Motor Crush—created by Brenden Fletcher, Babs Tarr & Cameron Stewart—needed a design experience to bring to life the omnipresent broadcasting of WGP throughout the story and the publication design.

Modular 'WGP information stacks' became the motif for the publication design of the series and books — presenting the story into a hyperkinetic and multi-layered 'broadcast' package wrapped into the visual language of a futuristic motorsports event.

Motor Crush Design
Motor Crush Visual identity


Logos for fan-favourites Suicide Squad, Birds of Prey, and more.

DC Entertainment

Logo design.

Logo design for various DC Comics titles across the various publishing imprints: DC, Vertigo and Young Animal.

DC Comics logos
DC Comics covers


Design that grows and changes with the protagonist.

Image Comics

Logo design, typeface design, book & publication design.

A graphic language representing lost messages, inspired by the modular quality of the Baudot code, form the basis of a publication design package for Drifter—created by Iván Brandon & Nic Klein—designed to adapt over the course of the story, from a vague signal to a clear message, following the evolution of the characters.

DRIFTER design


Transforming the design narrative.

Image Comics

Logo design, cover design, book & publication design.

How do you create consistency when there is none? By constantly redesigning the identity to reflect each artist. This was the concept behind the publication package for ZERO—created by Aleš Kot— which grew and changed naturally over the course of it's run. The publication design was reinvented each issue, giving the series a unique presence in the crowded landscape of comics.


Image Comics

Elevating storytelling through design


Logo design, book & publication design.

Image Comics is the third largest comic book publisher in the United States and the leading publisher for independent creator-owned comics. Working with critically acclaimed creators, stories are brought to life by applying branding and design as integral elements of the story experience—elevating what graphic design and can bring to sequential narratives in comics and graphic novels.

Image Comics covers
Image Comics Covers


Not your usual super heroes.

Valiant Entertainment

Logo design, cover design, cover art.

Valiant Comics were having a creative renaissance and were looking to translate that into bold, eye-catching covers that would stand out in the market place—from redesigned series logos and cover design—to creating impactful digital cover art setting apart the publisher from the competition.

Valiant Comics covers
Valiant Comics

The Thing

Man is the warmest place to hide.

Printed In Blood

Poster design

Contribution to the THE THING: ARTBOOK, celebrating the 35th anniversary of John Carpenter's sci-fi/horror classic film "The Thing".

The Thing poster
The Thing poster detail

Blade Runner 2049


Self-initiated project

Poster design.

Typographic poster, visualising a key scene from Denis Villeneuve's Blade Runner 2049.

BR2049 detail

WIRED 22.09

Covering Edward Snowden.

WIRED Magazine

Masthead design, graphic design.

"We're doing a feature on internet security and need the magazine masthead to look like it's data is corrupted".

That was the initial brief for what became an iconic and award-winning cover.
In addition to delivering the custom masthead designs, 'corrupted' graphics were created as visual markers within the editorial feature. It wasn't until the issue came out that it became clear the 'internet security' feature was a landmark interview with Edward Snowden, which had been secretly in the making for over a year.

The rest as they say, is history.

Wired Snowden
Wired Snowden detail


A special edition for Darren Aronofsky's grand vision of the flood

Protozoa Pictures, Image Comics

Book design, logo design, visual identity, marketing design.

Coinciding with the release of Darren Aronofsky's feature film "Noah" in theatres, the graphic novel—based on an early draft of the script written by Aronofsky and producer Ari Handel—was released in a deluxe hardcover format and a special limited edition of 300

Rather than following the film's branding, the book's design and iconography stands on its own, with a timeless iconic mark and graphic language inspired by religious texts and illuminated book design.

Working closely with Darren Aronofsky and co-writer Ari Handel, the book's design brings the story's vision to life in an understated, yet powerful way — updating the biblical story for a modern audience.

NOAH pages

Comic Book Heroes

Framing the masters of comics.

CBH Team

Logo design, visual identity.

Identity concept for a proposed documentary series that would spotlight comic book illustrators and artists—the titular heroes of the series—and follow their creative path and career.

A modular graphics and identity package was developed inspired by comic book panels, framing the narrative and marketing for the proposed series.

Comic Book Heroes
Comic Book Heroes identity


This ain't your Daily Bugle.

Logo design, visual identity.

Logo and visual identity system for the leading comic, movie and geek news platform Visually the identity refines the brand's established core colours and places a star—a key graphic in their popular review ratings—in the eye of the reader, formed by the 'cb' monogram.

comicbookdotcom identity

Running with The Wolf of Wall Street

Sell me this pen.

Glass Eye for Universal Pictures

Campaign design, infographic design.

International marketing campaign bringing to life the facts and figures behind the film as a suite of social content, visualising the highs and lows of Jordan Belfort’s life as the "Wolf of Wall Street". Adapting the visual style of the film marketing, an extensive modular infographic was designed—inspired by early 90s financial tickers and teletext screens—creating a visually impactful suite modules that were seeded as shareable graphics, GIFs and video.

Universal even managed to get a few printed editions signed by DiCaprio and Jonah Hill, which proved a hit with local partners as competition prizes. Apparently DiCaprio requested three copies for himself!

Wolf of Wall Street
Wolf of Wall Street graphics

Spring Breakers

Good girls gone bad.

Muse Productions

One-sheet design, logo design.

Logo, one-sheet and marketing design proposals for Harmony Korine's film Spring Breakers. Ultimately the production studio pivoted into a different direction and these ended up on the proverbial cutting room floor.

Spring Breakers one sheet
Spring Breakers logo

Terminator 2: Judgment Day

T2 vision.


Poster design.

Official movie poster for Terminator 2: Judgment Day for StudioCanal in collaboration with Mystery Box Studios.

Terminator 2 poster
Terminator 2 poster detail

Alternative movie posters

Film posters reimagined

ShortList Magazine, self-initiated

Poster design.

Alternative film posters, some commissioned by magazines, some self-initiated.

Gravity poster
Tinker Tailor poster

Last Gun

Round 1, fight!

The Giant Machine

Art direction, logo design, visual identity.

Logo and visual identity for mobile team-up sci-fi shooter LAST GUN, developed by indie studio The Giant Machine. Characters battle each other on rotating platforms which double as health indicators—becoming the hero mark of the game's identity, supported by a dynamic word mark.

Last Gun
Last Gun logos

WGSN Global Fashion Awards

Branding the Nº1 event in the fashion diary.


Visual identity, logo design, toolkit, design system.

Visual identity for the Global Fashion Awards, organised by the world’s #1 fashion trend forecaster, WGSN. When the awards came to London in 2012 and 2013 a new logo and identity was developed and delivered as a design system and toolkit for the WGSN team — touching on every aspect of the events, including the award itself.

The resulting brand was far removed from the expected 'luxury' visuals and delivered a modern and refined identity that set the awards apart in the fashion event calendar.

WGSN Awards 2012 branding
WGSN Awards 2013 branding

Film & TV campaigns

Pulling you into the stories.

StudioCanal, Glass Eye for various studios

Art direction, UI design, web design.

Immersive digital campaigns for the biggest blockbusters and cult TV shows from StudioCanal, Paramount Pictures, Universal Pictures and Warner Bros., extending the fictional worlds of film and TV into interactive games and stories for fans to explore.

Super 8 film website


This message will self-destruct in…


Art direction, visual identity, UI design.

Redact was a peer to peer encrypted messenger app that avoided sending messages through a central server; giving users much more encryption control over their communication. The visual identity and UI design for Redact utilised the archetypal motif of redacted documents as the building blocks for the logo and UI design in the messaging system, lending a sense of "spy-tech" to the user experience to what The Independent newspaper called the "James Bond style messenger app".

Redact branding
Redact UI


Branding a delivery platform for one of the world's largest agencies.

Hogarth Worldwide

Art direction, logo design, UI design, design system, guidelines.

Zonza was created by WPP production company Hogarth Worldwide as a next generation Enterprise SaaS Digital Asset Management service—and became a key delivery and transcreation platform used globally by WPP network agencies and their clients.

As a new platform, the Zonza visual identity—built on a series of RGB slash symbols— and full product experience needed to stand out from the industry competitors, whilst immediately looking like a trusted and established product. This was achieved by designing a modern, atypical UI design system that put the brand first. A full digital toolkit and guidelines for the Zonza web application were created, including direction for the customer-facing dotcom site that acts as a first point of contact for new customers.

Zonza branding
Zonza UI


Illustrating the future of innovation.

WIRED Magazine US, UK


Various digital illustrations for WIRED Magazine's US and UK editions, brining to life articles predicting the impact of the iPad (still unreleased at that time), Netflix, and brain hacks featuring Steve Carell.

Wired magazine illustrations
Wired get smart

Mam Tor: Event Horizon

21st Century Pulp Fiction.

Mam Tor Publishing

Art direction, logo design, visual identity, publication design.

Mam Tor Event Horizon was the award-winning flagship anthology of British independent comic book publisher Mam Tor. A spiritual successor to classic Omni magazines, Heavy Metal and 2000 AD anthologies, the title positioned itself as a home for the best of New Weird and Sci-Fi for the 21st century.

As well as identity for the publisher, the ambition of the title was reflected in its branding and publication design: unexpected and unapologetically looking to the future, marrying clean typography with discordant graphics, earning the title a dedicated fanbase and critical acclaim.

Mam Tor Event Horizon Vol 1
Mam Tor Event Horizon Vol 2

Popbot & Friends.

Branding the worlds of award-winning artist Ashley Wood.

Ashley Wood

Art direction, logo design, visual identity, publication design.

Logos, publication design and visual identities for various IPs created by artist Ashley Wood—spanning graphic novels, comics and toys—including Popbot, World War Robot (WWR), Tomorrow Kings and many more.

Ashley Wood Popbot
Ashley Wood World War Robot

helloMuller Archives

The Wayback Machine


Art direction, logo design, visual identity, publication design, UI design, motion design, illustration, etc…

If you've made it all the way down and are still hungry for more, take a deep dive into the project archives and uncover work for Tori Amos, Sony, Laurence King Publishing, DIESEL, Getty Images, and many more. Enjoy!

Visit the Project Archive.

Ashley Wood Popbot
Ashley Wood World War Robot

From startups to entertainment giants, tech pioneers, pop culture icons and the spaces in-between, helloMuller helps companies grow, innovate and make their mark.

See featured projects
A grid of client logos including Marvel  and Google.
A grid of client logos including Disney